Client
Arch
Created a website for Arch, an AI Data Analyst that delivers tailored insights and answers across organizations - backed by expert guidance. The goal was to create a digital experience that reflects Arch’s approachable, intelligent, and user-friendly nature. No complex tools, no additional hires—just powerful data at your fingertips. The website needed to be as engaging and thoughtful as the team behind Arch, making advanced data analytics feel accessible, seamless, and intuitive.
Overview
The goal was to design an elegant yet playful website that tells Arch’s story—positioning it as a seamless AI Data Analyst. The site needed to showcase how Arch delivers instant insights without the need for extra teams or tools, making data analysis effortless. Balancing sophistication with approachability, the design had to be engaging, clear, and intuitive, ensuring Arch’s value was immediately understood.
Client
Arch
Industry
Software development
Service
UI / UX Design
Motion
Illustration
Duration
7 months.
In cooperation with the BABCO agency
The Challenge
Arch lacked a distinctive brand identity, making it essential to craft a narrative that set them apart in the market. The challenge was to create a friendly, creativity-driven experience for different teams while maintaining a technological and professional edge. The site needed intuitive navigation and dedicated solution pages tailored to different user categories, ensuring a seamless and engaging experience.
The Solution
The design maintains a balance between playfulness and technology, using a conveyor belt and Archers (birds) as AI agents to visually represent data collection and analysis. To enhance the storytelling, an interactive Rive animation was developed, where birds interact with information in real time, creating the impression of continuous operation and user support.
The website structure was carefully planned, with intuitive navigation and dedicated solution pages tailored to different user categories. This approach ensures a seamless experience, making data insights accessible and engaging while reinforcing Arch’s unique identity.
The Result
A fully developed website now effectively communicates Arch’s value, attracting diverse user categories. Dedicated solution pages were created to address specific audience needs, ensuring a clear and engaging experience that highlights Arch’s capabilities.
