Client
Gitar
Redesigned the website to appeal to an enterprise audience and showcase the unique features of a new software product. The focus was on creating a polished, professional experience that highlights the software’s value, usability, and competitive edge - ensuring it resonates with decision-makers and industry professionals.
Overview
Gitar, a software development company leveraging Agentic AI to build better software, set out to redefine its market position and connect with an enterprise audience. By automating code maintenance, Gitar empowers development teams to focus on innovation - continuously modernizing inefficient and risky legacy code while seamlessly integrating with existing DevOps tools and policies. The goal was to redesign the website and develop new pages that provide clear, valuable insights into the product, positioning Gitar as a leader in enterprise software solutions.
Client
Gitar
Industry
Software development
Service
UI / UX Design
Motion
Illustration
Duration
7 months.
In cooperation with the BABCO agency
The Challenge
Gitar’s existing website lacked differentiation and struggled to connect with its target enterprise audience. While it attracted individual users, it did not effectively position Gitar as an enterprise solution. The digital presence was fragmented, with an outdated and overly playful design that failed to reflect the brand’s sophistication, innovation, and market leadership. This misalignment limited brand visibility and customer engagement, making it crucial to create a website experience that truly resonates with decision-makers in the enterprise space.
The Solution
The redesign focused on creating a visually engaging website with high-quality graphics, interactive elements, and a modern layout—ensuring a clear and compelling presentation of Gitar’s technology and process. The main page and navigation were restructured to better showcase Gitar and its most powerful engine, Jimy.
The overall design was refined into a sleek, enterprise-grade aesthetic, featuring clean typography, a structured layout, and minimal wasted space. Explanatory videos and diagrams were integrated for quick comprehension, making technical concepts easily accessible. Moving away from a playful approach, the design prioritizes clarity and readability, ensuring an informative, business-focused experience that resonates with enterprise decision-makers.
The Result
The redesigned website and refined brand identity significantly strengthened Gitar’s market presence and engagement with enterprise audiences. The new digital experience attracted more qualified visitors, increased user interaction, and improved brand perception - establishing Gitar as a trusted, innovative leader in enterprise software solutions. With a clear, professional, and cohesive digital presence, Gitar successfully positioned itself as a go-to provider for advanced code automation, reinforcing its authority in the industry.
