Client
Ajax Systems
Designed engaging product pages for Ajax Systems, tailored to both professional audiences and end users. Focused on delivering a seamless experience that highlights key features, technical details, and real-world applications - making complex security solutions accessible and compelling.
Overview
Ajax Systems delivers best-in-class security and automation tools, empowering people to overcome adversity. The challenge was to craft a premium website experience that reflects their high market position, communicates the value of their technology, and broadens audience reach. This required translating complex product functionalities into a clear, intuitive narrative - leveraging visual storytelling and stunning 3D visualizations to illustrate how the technology works seamlessly.
Client
Ajax Systems
Industry
Technology, Hardware, Software Development
Service
UI / UX Design
Visual design
Duration
The Challenge
Security systems can feel complex and intimidating for everyday users. Ajax Systems is redefining the industry - moving away from outdated, cumbersome solutions to a modern, tech-savvy experience. The challenge was to create product pages that clearly communicate the benefits of Ajax’s solutions, emphasizing their sleek design, easy installation, and innovative functionality. The goal was to make security systems accessible and intuitive for both professionals and end users, ensuring the website serves as a key touchpoint for discovering and understanding the product.
The Solution
We designed product pages with a clear, structured explanation of Ajax’s technology and product architecture, ensuring a seamless user experience. By blending high-quality UX with a mix of 3D, static, and animated illustrations, we maintained a balance of elegance and functionality. Every design decision was driven by clarity and sophistication, making complex security solutions easy to grasp. Throughout the process, we incorporated feedback from marketing, sales, and support teams, while also testing with PRO users to refine the experience and ensure it met the needs of both professionals and end users.
The Result
We delivered comprehensive product pages that provide a complete breakdown of each product, making the website a go-to resource for PRO users, distributors, and end customers. The site now serves as an intuitive guide, bridging the gap between technical details and user-friendly explanations, ensuring seamless accessibility for all audiences.
MotionCam outdoor
Design System
