Client
Oumi
Oumi is a community of researchers, developers, and institutions dedicated to making frontier AI more open and collaborative. The goal was to create a distinct visual identity and website that establishes a strong foundation for Oumi’s presence—providing a recognizable and cohesive brand for the open-source AI community to grow and thrive.
Overview
Oumi, a forward-thinking and ambitious community, sought to strengthen its online presence and expand its reach. The goal was to design an engaging, user-friendly website and digital assets that reflect Oumi’s vibrant identity. The website needed to attract and inspire individuals passionate about open-source AI development—fostering collaboration among researchers, developers, and institutions, both within academia and beyond.
Client
Oumi
Industry
Software development
Service
UI / UX Design
Motion
Duration
7 months.
In cooperation with the BABCO agency
The Challenge
Oumi lacked a distinct digital presence that reflected its identity as a leading open-source AI community. While deeply rooted in academic research, there was no clear visual or structural connection between its brand and its strong research-driven foundation. The challenge was to create a cohesive brand identity and website that not only showcased Oumi’s commitment to open collaboration but also reinforced its credibility within the academic and research community—making it a recognizable and trusted platform for AI development.
The Solution
A cohesive brand identity and website were developed to bridge Oumi’s strong academic foundation with its vision for open-source AI collaboration. The design balances professionalism with approachability, ensuring it resonates with both researchers and developers.
The website structure was carefully planned to highlight Oumi’s research-driven approach, fostering engagement through clear navigation, intuitive layouts, and dedicated spaces for collaboration. Visual elements were crafted to reflect the community’s innovative spirit while maintaining a strong academic presence, reinforcing Oumi’s credibility as a trusted platform for AI research and development.
The Result
The new brand identity and website successfully established Oumi’s presence as a leading open-source AI community with strong academic roots. The visually cohesive design and structured navigation enhanced engagement, making it easier for researchers and developers to connect and collaborate. By reinforcing its credibility and mission, Oumi now stands as a recognizable and trusted platform, attracting a broader audience passionate about advancing AI through open collaboration.
